A. Outdoor or Out-of-Home Advertising is advertising appearing outside the home.

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A. Over 70% of outdoor ads promote local businesses. That number is even higher in non-urban areas. Heavy user categories include entertainment, media, fashion, travel and packaged goods.

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A. Three (3) of the major benefits of Outdoor are

• Reach: Outdoor ads will reach large numbers of consumers, whether in the total market or in a desired “Trading Zone” that circles your business.
• Frequency: Outdoor ads are bought in month long increments (4 week cycles) so there are many multiple opportunities for consumers to connect with, act on your message and increase awareness of your business and your brand.
• Presence: Outdoor ads are present 24/7. Your message will be in front of a prospective customer on THE day that is relevant to him/her. There is no “hit or miss” using outdoor. It is a constant reminder of your business.

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A. A directional ad advises consumers of their proximity to your business by using phrases like “right off exit 16”, or “make a left on Elm Street”. Directional messages are used heavily by motel, restaurant, and retail advertisers. They are especially useful for businesses that may be a bit “off the beaten path”.

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A. There are a few key benefits that Outdoor provides over other local media:

• “Media Choice Irrelevant” By that we mean that Outdoor impacts consumers as they move about their daily lives. Their media choices (what they read, watch, listen to, or subscribe to) are irrelevant – Outdoor delivers your message and captures their attention regardless!
• "Less Clutter” Outdoor ads are stand alone and allow your message to break through the clutter of a newspaper page or radio segment.
• “Lower Entry Cost” Outdoor delivers more eyeballs, provides more impressions for less money than any other media form
• “24/7 Presence” Outdoor is ALWAYS there, all the time. It cannot be TURNED OFF.
• “Creative” Most media provide turn-key creative. With our in-house creative team your message will be brought to life with ad agency quality and full color options at no cost to you.

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A. Our account specialists possess expertise in marketing and research backed by a creative staff that can walk you through the entire process. We listen to your needs and your objectives and then tailor a program unique and specific to your goals.

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A. We work with budgets of all sizes. Ad prices vary greatly depending on location, number of units and length of program. Many of our large local and regional advertisers started as a single billboard client and have grown from there. We provide the same service and tools to a local advertiser as we do to a large national account. We build our business one sign at a time.

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