Innovative currently has two types of boards available for outdoor advertising: LED and Tri-Vision
LED Billboard
What is an LED Billboard?
A programmable "video" screen with your advertising on it!! It is very much like the boards used in stadiums for instant replay. ..more
A detailed image: All electronic images, such as those in digital camera, are divided into units called pixels. To create a picture, each pixel is assigned to the color it is supposed to be for that picture. It is possible to display most any color with the right combination of the three primary colors. So each pixel on the billboard is made of 3 LED's, one for each of the primary colors.
Programmable: Your image is stored electronically. A program on the billboard causes the individual LED's to turn on and off at set times. In this way the system can cycle through various advertisers or even a series of images from you.
Visual Movement: Since the medium is programmable and you can have a series images, you can create movement on your outdoor advertising display.
What can it do for you?
- Change the message weekly or monthly to create a dialogue with your customers. You have limitless change possibilities.
- React to Current Events
- Countdowns to an event
- Daily sales specials
- Different messages at different times of day
- Updated promotions
- Draw Attention with Limited Movement: You can include some limited movement in your ads such a changing icon or sliding text in from the side a short slide in of text. Our LED Board has the greatest potential for motion to ensure that your message will be viewed and retained.
- Get Brightness: A premium price has always been charged for a back-lit outdoor advertising display. Digital outdoor advertising is always at least as bright as a back-lit display!
- Reduce Production Expenses: Traditional outdoor advertising requires the customer to pay for production costs to print and install new vinyl or paper to change a message. There are no such costs associated with the Digital outdoor advertising.
- Get Immediate Changes: Message changes may be made at a moment's notice. It usually takes months to make changes in paper outdoor advertising.
See the live Webcam--click here
What is a Tri-Vision Billboard
Tri-Vision boards contain three rotating messages, creating movement that makes people look and enhances the retention of your message. Because the viewers see the movement, they are more likely to notice and remember your message than if it were on a static board.
The surface of a Tri-Vision billboard is divided into vertical strips. Each strip has 3 sides which rotate in a timed schedule. You can purchase one of the sides, or create a three stage message by purchasing all three sides.
Tri-Vision--Demonstrated Results
Prismaflex USA (formerly Prismavision, Inc.) asked Capital Communications Group to survey attention value. The results indicated that the advertising effect of being on one side of a Tri-Vision is 4.3 times better than being on a static sign. [more]
This survey was done by setting up a 10' x 10' Tri-Vision sign inside the entrance hall of a large shopping mall. The graphics used for each face were eye catching and colorful but completely unrelated.
Capital Communications interviewed 946 people after passing a Tri-Vision sign that was not turning, to see if they had noticed it. Only 180 people, or 19%, saw the sign.
They conducted a second survey with 1,168 people after passing the sign when it was rotating. 91% noticed the sign and 69% could tell what was on all three faces of the sign. Two faces could be remembered by 16% and 6% saw one face.
Based on these numbers, the calculated attention value indicates that
81.7% of the faces on the moving board were seen and could be related in the interview, compared to 19% for a static sign.
In a prime, high demand location, Tri-Vision makes sense.
